Empowering Hope: A Home-grown Brand Catalyst for Change, Crisis Response and Community Resilience
About Temple U. Philadelphia CeaseFire
CeaseFire Philadelphia, inspired by the larger CeaseFire initiative, is a public health-driven program aimed at reducing street violence in Philadelphia. Leveraging the Cure Violence model, they treat violence as an epidemic that can be stopped by mediating conflicts, preventing retaliation, and changing social norms. Through a combination of street-level outreach, public education campaigns, and community mobilization, CeaseFire Philadelphia strives to make the city streets safer for everyone.
The Challenge
In the community safety and violence prevention sector, many organizations work tirelessly to bring about change, often with overlapping goals. The challenge lies in differentiating oneself amidst myriad initiatives, ensuring the community understands the unique approach and impact of each program, and securing necessary resources and support in a competitive landscape.
Our Results
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Identity Crafting: We carved out a distinct identity that melded Philadelphia’s unique culture with the tried-and-true Cure Violence methodology, highlighting their specific touch and local successes.
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Storytelling: We assisted CeaseFire Philadelphia in amplifying the voices of those they’ve helped – from ex-offenders who’ve turned their lives around to families spared the heartache of violence – to craft a narrative that resonates deeply with Philadelphians.
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Engagement Strategies: To foster increased community involvement, we crafted campaigns highlighting local stories, and events that brought together diverse sectors of the community under the umbrella of peace and prevention.
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Content Creation: Through targeted content strategies, we spotlighted their initiatives, shedding light on both the challenges and the triumphs, solidifying their position as a leading figure in Philadelphia’s violence prevention landscape.
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