Mixez emerged as a trendsetting fashion brand, synonymous with elegance, comfort, and timeless style. Drawing inspiration from both classic and contemporary influences, Mixez curated collections that resonated with fashion-forward individuals. From everyday essentials to statement pieces, Mixez’s offerings catered to a diverse audience seeking quality and distinctiveness.
The Challenge
The fashion and clothing sector is one of rapid change and fierce competition. With countless brands releasing new collections every season and the omnipresent influence of fast fashion, establishing a lasting brand identity and consistently catching the consumer’s eye is a continuous challenge.
What did
GENISIGN do
Identity Crafting: We distilled the essence of Mixez, designing a brand identity that encapsulated its commitment to quality, style, and sustainability.
Storytelling: Working closely with Mixez, we crafted a narrative that shed light on its unique design philosophy, the stories behind collections, and its dedication to ethical fashion practices.
Engagement Strategies: In a digital-first era, we designed online campaigns, leveraging influencer partnerships and virtual fashion showcases, ensuring Mixez remained a trending name in the fashion circles.
Content Creation: We set up a content calendar emphasizing behind-the-scenes looks, designer spotlights, and style tips, fostering a community of loyal Mixez enthusiasts.
The Results
- 30+ processes delivered
- Over 30,000 hrs delivered back to the business
- 100% SOX compliance in Settlement process automation
- >95% success rate of bot case completion
- SDK delivered for native platforms, enabling Virtual & Live agent communications across multiple mobile platforms
