Founded in 1972 by visionary Willard Rouse, Liberty Property Trust has carved a prestigious niche in the realm of real estate investment. With a portfolio that, as of December 31, 2017, boasted interests in 461 industrial and 48 office properties, encompassing a staggering 86.0 million square feet, Liberty has been synonymous with excellence in property investment. Headquartered in Malvern, PA, the trust’s influence and presence spanned various states, a testament to their consistent delivery of high-value properties and unwavering commitment to quality.
The Challenge
The real estate investment industry is densely populated with firms seeking profitable opportunities in both office and industrial spaces. Differentiation challenges arise from a multitude of competitors, fluctuating market conditions, and the constant need to identify and act on profitable ventures before others. In this environment, establishing a reputation for foresight, reliability, and value generation is paramount.
What did
GENISIGN do
Identity Crafting: We channeled Liberty’s legacy and vast property portfolio into a brand identity that exuded trust, stability, and vision. This identity became a beacon for stakeholders looking for reliability in the real estate investment landscape.
Storytelling: Our narratives showcased Liberty’s milestones, highlighting their extensive reach, successful ventures, and the value they consistently brought to their stakeholders.
Engagement Strategies: We designed campaigns that accentuated Liberty’s key differentiators – their seasoned expertise, vast property holdings, and their commitment to bringing consistent returns to their investors.
Content Creation: A mix of case studies, property showcases, and thought leadership pieces positioned Liberty Property Trust as not just a real estate investment trust, but as industry leaders with an enviable track record.
The Results
- 30+ processes delivered
- Over 30,000 hrs delivered back to the business
- 100% SOX compliance in Settlement process automation
- >95% success rate of bot case completion
- SDK delivered for native platforms, enabling Virtual & Live agent communications across multiple mobile platforms
